NICKLAUS SUINO

Active Learning

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Simon Sinek
START WITH WHY

People don’t buy WHAT you do;
They buy WHY you do it.
Few companies articulate their WHY.
Ordered on Kindle!
Also Ordered: LEADERS EAT LAST PRINCIPLES
Start with Why
In your company mission
In your marketing
OUR WHY at Michigan SEO Group?
We love helping great businesses
Get their message out.
The Golden Circle
Why, How, What
Every company knows their WHAT.
Some know HOW they do WHAT they do
Most go What, How, Why (if at all)

Success = incredible bonding agent

¡¡Re-visit our mission statement with the team!!
Apple starts with why
Is Apple a computer company?
A consumer electronics company?
A smartphone company?
These are all expressions of WHAT.
Watch Apple ad videos
How do they communicate the WHY?
Watched in real time on YouTube
Apple doesn’t start with WHAT.
They start with WHY.
“Think Different.”
Find mission statement websites
Clarity of WHY
Discipline of HOW
Consistency of WHAT
Alignment of all three
HOW — our process
client communicaiton
Deliver great online presence
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